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Asscher Cut Diamond
History
In 1854 the Assher family founded the Assher Diamond Company of which the headquarters still remains in Amsterdam, the Nederlands. It was Joseph and Abraham Assher who in the late 20th century had the business honoured with the royal prefix by Queen Julliana of Holland.
The original Assher was designed by Joseph. As the holder of a unique cut patent Assher Diamond Company maintained good sales until World War II. The business its goods in Europe where seized during the war, whilst the Jewish Assher family was deported. When the patent expired shortly after, competitors entered the market with identical and similar cuts.
After the war only a few of the family remained and business was devastated. As these events unfolded Antwerp was growing as a polishing centre. Joop & Louis Assher later rebuilt the company.
The Cut
Using computer modelling the Joop and Edward Assher passionately enhanced the original cut developed by Joseph. A new Assher was patented andintroduced in 2001.
It has 74 facets, is step cut, symmetrical and a fairly high crown. An authentic Royal Assher is inscribed by laser and exclusive by certification.


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