Online Diamonds Explained

The market has seen many online retailers surface in the past decade but what can they do for consumers?

The obvious concerns are security and reliability. ClaesDiamonds carries the name, face and integrity of Olivier Claes because consumer protection really does end at the discretion of the retailer.

The general problem with online retailers lies in the supply chain which often works on the basis of virtual stock lists.

The next concern is the amount of people these diamonds are handled by, between laboratory and consumer. With a vast number of virtual wholesale suppliers one should question the quality of the relationship between them and the online retailer. A relationship just as important as the one between you and the retailer.

For example, a naturally colourless diamond could be swapped for a natural diamond treated for colour - one that was originally of dark tint but brightened by technology. A reputable laboratory would pick up the difference using a machine that costs several hundred thousand dollars.

But what happens when so many different people have hands on diamonds and their reports after laboratory grading? You should investigate that after such an extensive supply chain there are again strict procedures and costly machinery in place to ensure consumer protection.

Laboratory reports are really only the start of consumer protection. Deal with someone who's supply chain is relatively direct and governed by old fashion relationships of face to face trust and integrity.

Research has shown many of consumer not receiving goods paid for in advance are victims of online businesses failing to report bankruptcy in time. A trend that is on the rise.

To give you a sense of trust some online diamond retailers allow for a return policy. A policy that only further deepens concern for reliability.

At ClaesDiamonds we have created a balance of low overheads and face to face integrity so you can enjoy competitive prices and reliability at the same time.